I have chosen focus groups as its a direct means of contact with my target audience. This way I can interact with my target audience face to face, and receive constructive criticism to amend my media pieces to an excellent standard for my audience. Below was the members of my focus group. I chose not to include anyone in my media products to eliminate bias and thus made a group consisting both of friends and friends of friends.
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. The first focus groups were created at the Bureau of Applied Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter.
I will be using mini focus groups, which are groups composed of four or five members rather than 6 to 12, as i don't have access to the normal group of around 25-50. With this research I will alter my final pieces to suit my target audience better and generally listen to any majority feedback I receive from the focus groups.
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