Thursday, 5 May 2011

Research - Monochromatic Colours


A monochromatic scheme consists of different values (tints and shades) of one single color. These color schemes are easy to get right and can be very effective and soothing. They do, however, lack the diversity of hues found in other color schemes and are less vibrant.


Magazines tend to use these to make it smoother on the readers eyes, and more eyecatchy. People say don't judge a book by its cover, but when it comes to magazines everyone normally does. So if a magazine has a monochromatic colour scheme, the colours blend into one another. The colours are of the same "primary colour" but are different shades and tints, presented next to each other they are very synthetic to the eye.


and example of it in reality:



As you can see in this picture the colours are very close in the hue and saturation scale of colours. Their is no clashes of colour and everything seems to 'blend' into one another.

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