Evaluation and Feedback - Final Poster

This was my final poster pre-feedback through the focus groups. The focus group I used was my target audience of 15-35 year olds and asked them the following questions to provoke a constructive response.

1) What type of film do you think of when you first see this poster?

2) Do you think this film poster looks professional enough for a billboard advertisement?

3) What would you change if you had the chance?

Here are the responses I got from the questions:

1) Replies - "Horror" "Religious horror" "Horror spoof" "psychological horror"

The majority of the focus groups said they found it to portray a horror or a psychological horror and when asked why they replied with "the double face and the font plus the title give it this impression" and "The colour scheme and general gothic element to the poster hint towards this type of genre". This was a good response and mainly the response I was looking for and due to the majority giving me this response I think i've achieved the genre I was trying to portray to my audience.

2) Replies - "Yes, it gives the impression that it is professionally made" "The stock image and the editing to the picture is of a high standard, although the title could be improved and the image colour could be better, its seems a bit too light and not enough colour."

This response was mixed, some of the members of the focus group said it was professional looking but could be better in terms of image quality. With this feedback I decided to go back to photoshop and try to fix the picture to agree with my focus group comments. I changed the text to suit the picture more and brightened the image up and saturated the colours more using the layer properties option brightness/saturation/hue. This was the end result.

Old:

New:

3) Replies " I think the poster is very good, i might blend the effect of the two face image into each other, but other than that i wouldn't change much!" "The titles are very good, but maybe could be made a bit bigger, especially the "satan spawn"

If I had more time I would try these comments out on my poster to see if they made a impact on my target audience, as not many of the focus group members said they would change much.

• How effective is the combination of your main product and ancillary texts?

My main product and ancillary texts are all linked through images and references to one another. The 3 media products all have images of the actresses in my teaser trailer, and the poster and magazine I have used two different actresses. Below is the teaser trailer and you can see clearly the two actresses I used at '0.24' and '1.09'

0.24:

1.09: