Monday, 31 January 2011

Production - Logo




This is my production logo for my teaser trailer. The whole image was made in photoshop CS3 and is mainly comprised of using the pen tool, making of custom shapes and some effects such as bevel and embossing, and gradients. I chose to make our logo look different but at the same time not so unique it wouldn't fit into the film genre we are really making for the teaser trailer (Horror/Thriller).

It is made up of 18 layers, and i really tried to emphasise the aesthetic look to the logo, and in trying to do so made the logo symmetrical as possible. I thought the font of the logo also went very well with the shapes of the custom shapes made, for example below you can see the aesthetics to the image is quite flush and pleasing.


I also tried to make the logo look "classy" and professionally made as possible, and by doing this added effects as you can see in the above image, the gold 'spades' have a dark gold gradient though them from bottom to top, to give it that again more aesthetically pleasing look to them. They also are bigger as most symmetrical logos have a big to small pattern to them, examples are down below:






Although this isnt always the case i do think that the large to small from outside the logo to the inside is more aesthetically pleasing.


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